I am sure that most of you have noticed that Facebook changed one of their branding strategies recently.

Our Facebook users can no longer “Become a Fan” of our business pages, and they now have to click the “like” button .

When the new strategy was implemented several weeks ago, it impacted many branding strategies of companies.

Many folks complained. But at the end of the day, you pretty much need to accept the change and make the necessary adjustments to your FB branding strategy.

So with that said, I had to change my customized landing page on Facebook.  Prior to Facebook changing their strategy, I had a call to action for people to “Become a Fan” on my WebDesignsByMichelle page. It now says click on the”Like” button to connect with me.

You can take a look at how I implemented it  here and get some ideas on ways you could do the same thing on your page. Well, custom landing pages for your business is a different topic…

Back to the topic on hand. The one thing that I think is pretty neat about having the new “Like” button on your page or blog is that once your visitors “Like” your page, it stays on your page.  As a result, others can see how many people like your page.

In addition, it seems to be much easier for your site visitors to say they “like” something on your site than on the contrary to state they  are a “Fan” of your business.

So to add the “Like” button to your site, you just need a widget that has been created by the FB developers. You can find more info on the plugin  here. You can add a Like button to any page with an iframe tag.  The code looks something like this and you just need to change your website name in the bolded section:

<iframe src="http://www.facebook.com/widgets/like.php?href=
        scrolling="no" frameborder="0"
        style="border:none; width:450px; height:80px"></iframe>

If you ever need web design help or would like to chat about building a custom landing page for your business, ministry or organization, just let me know. Also if you need assistance applying the “Like” button on your website, I can help. I am currently offering these social media services and more.

So what do you think about the new “Like” button vs “Become a Fan”. Do you “Like” it?  :-)

Thanks for stopping by and Happy Facebooking!

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Thanks, and you should connect with me on Facebook here.

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Filed under: Social Media

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