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Social Media for your Business

I attended a workshop yesterday on Social Media.  The session turned out to be really aimed for beginners using Social Networks like Facebook, Twitter and YouTube. But I always learn something new in every situation, so I decided to stick around to see what new techniques or lessons I could learn.

Not only was I able to contribute a few tidbits during the workshop, but I also learned something new. I believe the best thing of all was the opportunity to connect with other entrepreneurs who run businesses online.

So this is just a quick post to let you know that I will be sharing frequent tips on how to use Social Media more effectively in your business.

Thanks, and check back often for Social Media tips and other online marketing techniques.

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Thanks, and you should connect with me on Facebook here.

How to Change Your Facebook Fan Page Username

If you are the administrator for your Facebook Fan page, you can choose the username for your page. Just be sure to choose a name that you will be happy with forever because you cannot change the name or transfer it.

What are the requirements to secure a user name for your Fan Page?

If your page has 25 fans or more, you are eligible to claim a username. I reached 25 fans on my new blog, so I was able change my username. There used to be a limit for businesses where you needed 1000 fans in order to change your username. But this is no longer the case, 25 is the number at the date of this posting. Change yours by going to: http://www.facebook.com/username/

Here is what the ugly URL used to be:

http://www.facebook.com/pages/WebDesignsByMichelle/100280366680491?v=app

Now you can find my page with a prettier URL:

www.facebook.com/webdesignsbymichelle

Why would I want to secure a user name for my Fan Page?

A more straight-forward username will make it easier for Facebook visitors to remember your name. This is good for your branding or online marketing strategy.

If you like these tips, be sure to become a fan of my Facebook page where you will get more information like this for free.

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Thanks, and you should connect with me on Facebook here.

7 Things To Stop Doing Now on Facebook

I read an article today on Yahoo that was published in the June issue of Consumer Reports Magazine. According to Consumer Reports, there are several things that Facebook users need to stop doing immediately.

I thought it was a good article, so check it out here when you get a chance. But to quickly summarize, the mains points are:

1. Do not use a weak password on Facebook

2. Do not leave Your Full Birth Date in Your Profile

3. Do not Overlook Useful Privacy Controls

4. Do not Post Your Child’s Name in a Caption

5. Do not Mention That You’ll Be Away From Home.

6. Do not Let Search Engines Find You – go to the Search section of Facebook’s privacy controls and select Only Friends for Facebook search results. This will help prevent strangers from accessing your page.

7. Do not Permit Youngsters to Use Facebook Unsupervised

Like I mentioned at the beginning, this post is just a high-level summary of the article posted on the Consumers Reports site. You can read the full article here.

So I encourage you to read the article in its entirety and quickly implement some of these social network security measures if you haven’t already. Like my mom always says, “Better safe than sorry”….

Happy Facebooking!

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Thanks, and you should connect with me on Facebook here.

Facebook: No Longer a “Fan”

I am sure that most of you have noticed that Facebook changed one of their branding strategies recently.

Our Facebook users can no longer “Become a Fan” of our business pages, and they now have to click the “like” button .

When the new strategy was implemented several weeks ago, it impacted many branding strategies of companies.

Many folks complained. But at the end of the day, you pretty much need to accept the change and make the necessary adjustments to your FB branding strategy.

So with that said, I had to change my customized landing page on Facebook.  Prior to Facebook changing their strategy, I had a call to action for people to “Become a Fan” on my WebDesignsByMichelle page. It now says click on the”Like” button to connect with me.

You can take a look at how I implemented it  here and get some ideas on ways you could do the same thing on your page. Well, custom landing pages for your business is a different topic…

Back to the topic on hand. The one thing that I think is pretty neat about having the new “Like” button on your page or blog is that once your visitors “Like” your page, it stays on your page.  As a result, others can see how many people like your page.

In addition, it seems to be much easier for your site visitors to say they “like” something on your site than on the contrary to state they  are a “Fan” of your business.

So to add the “Like” button to your site, you just need a widget that has been created by the FB developers. You can find more info on the plugin  here. You can add a Like button to any page with an iframe tag.  The code looks something like this and you just need to change your website name in the bolded section:

<iframe src="http://www.facebook.com/widgets/like.php?href=
http://www.webdesignsbymichelle.com"
        scrolling="no" frameborder="0"
        style="border:none; width:450px; height:80px"></iframe>

If you ever need web design help or would like to chat about building a custom landing page for your business, ministry or organization, just let me know. Also if you need assistance applying the “Like” button on your website, I can help. I am currently offering these social media services and more.

So what do you think about the new “Like” button vs “Become a Fan”. Do you “Like” it?  :-)

Thanks for stopping by and Happy Facebooking!

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Thanks, and you should connect with me on Facebook here.

I had a few people ask me recently about how to set up a Facebook fan page. I also had a discussion last week  with one of my clients about, “What is the difference between a Personal Profile and a Facebook fan page?”  And “when do I set up a Profile versus a Fan Page?”.

I have to admit that I had a small issue when I set up my Facebook page for my business. I only wanted a Business profile. But when Facebook asked me for my name, I didn’t know that a personal profile would be created with my information.

So what did I do, you ask?

Well, I decided to just roll with it. :-)

I now have a Business Page and a Personal Profile. It has actually worked out well, because I can have a personal relationship with my friends (talk about family and any other personal thoughts and ideas that I have).

Then on the other hand with my Business Page, I can focus on talking to my “Business Fans” about things that they are interested in hearing — like how do I market my business or organization online?”

I know that there is still some confusion around setting up a Facebook Page for your business, ministry or non-profit organization. So I decided to write a quick guide – How to Set Up a Facebook Fan Page that I hope you will find helpful. It is an 8-page document with screenshots that steps you through the setup quickly. It also illustrates the differences between a Personal Profile vs a Facebook Fan page.

For more details and to obtain your Free Guide on How to Set Up a Facebook Fan Page, be sure to sign up for our FREE e-newsletter via the form on the top right hand side of this blog. The free guide is an attachment that you can immediately download once you enter your information.

I will be sending out more tips like these in my future newsletters. So be sure to sign-up, and also if you like the information that I am sharing, be sure to subscribe to my blog’s RSS feed. You can also subscribe via email form below:

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Thanks for taking the time to read this. Have a blessed day!

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Thanks, and you should connect with me on Facebook here.